Marketing and Advertising

School snacks

Check out these resources for information about food marketing practices on the school campus. Choose to promote healthy foods and beverages!



Smart Snacks in School

USDA. Food and Nutrition Service.

This Web page includes information on the new Smarts Snacks in School nutrition standards for all foods sold in schools, as well as summaries, simple handouts, and other technical assistance and guidance materials to help schools offer healthy food and beverage choices.


Marketing and Promotion of Foods and Beverages at School

Centers for Disease Control and Prevention. Robert Wood Johnson Foundation. Bridging the Gap.

This research brief summarizes the range of policy actions taken by public school districts nationwide relative to food marketing, promotion, and messaging in schools. Use this brief to identify areas of opportunity for your school to implement policies and practices to promote foods and beverages that support healthful diets.


Restricting Food and Beverage Advertising in Schools

NPLAN.

This fact sheet outlines the steps a community can take to create a school district policy restricting food and beverage advertising.


CA Project LEAN Resources

California Project LEAN.

Check out these resources to help address and limit the marketing of unhealthy foods and beverages on school campuses.


District Policy Restricting Food and Beverage Advertising on School Grounds

National Policy & Legal Analysis Network to Prevent Childhood Obesity.

This Web page includes information to help a school district create and maintain a learning environment that minimizes commercial distractions. Resources include sample district policy language for food and beverage advertising, as well as related fact sheets.


District Policy Establishing a Healthy Vending Program

National Policy & Legal Analysis Network to Prevent Childhood Obesity.

This Web page includes information to help a school district create a healthy vending program that fits within any established wellness policy by making sure products sold meet the wellness policy’s nutrition standards. Resources include sample district policy language, a model healthy beverage vending agreement, and a fact sheet outlining key considerations before entering into an agreement.


School Marketing and Assessment Tool

California Project LEAN.

This tool assesses food and beverage advertising in schools. The results of this assessment will be useful to health professionals and educators who are concerned about children’s health and the types of food messages they are exposed to in schools.


Rudd Roots Parents

Rudd Center for Food Policy and Obesity at Yale University

This Web site has easy-to-use tools and relevant research to help parent advocates craft a compelling and well-founded argument for change. Parents can learn about the various ways in which food and beverage marketing enters the school and what they can do about it.


Trends in School House Commercialism

National Education Policy Center, University of Colorado

This Web site contains various reports on commercialism in schools, including information on the trends, impact of these commercializing activities, and assessments of their policy implications.