Marketing and Advertising


Check out these resources for information about food marketing practices on the school campus. Choose to promote healthy foods and beverages!



SAMPLE POLICIES


Model Statute Limiting Food Marketing at Schools (November 2013)

ChangeLab Solutions. NPLAN.

The language in the model statute is designed to be tailored to the needs of a particular state. While the model is designed as a statute, it could also be enacted by a board of education as a policy at the school district level or as part of a school wellness policy.


Copycat Snacks in Schools (May 2014)

Public Health Advocacy Institute.

This document defines copycat snacks and provides sample policy language to prohibit in school marketing of copycat snacks.


Commercial-Free Schools Act (San Francisco County, CA) (January 2007)

Institute for Local Self-Reliance.

Sample policy language for restricting food marketing that eliminates the purchase or use of curriculum materials that feature brand names and restricts advertising of commercial products.


District Policy Restricting Food and Beverage Advertising on School Grounds (February 2009)

ChangeLab Solutions. NPLAN.

This Web page includes information to help a school district create and maintain a learning environment that minimizes commercial distractions. Resources include sample district policy language for food and beverage advertising, as well as related fact sheets.


Restricting Unhealthy Food and Beverage Advertising on School Buses (November 2012)

ChangeLab Solutions. NPLAN.

This resource examines the legal and financial implications of advertising on school buses.


Restricting Food and Beverage Advertising in Schools (2009)

ChangeLab Solutions. NPLAN.

This fact sheet outlines the steps a community can take to create a school district policy restricting food and beverage advertising.


ASSESSMENT TOOLS AND REPORTS


Assessment Tool: Food and Beverage Marketing in Schools (2007)

Center for Science in the Public Interest.

This assessment tool, adapted from Sara Samuels Center for Public Health Research and Evaluation's Food and Beverage Marketing Assessment Tool, can be used for surveying food and beverage marketing in schools. Conducted in Montgomery County Public Schools, MD in 2007, this tool can easily be adapted for your own assessment goals and school setting.


School Food and Beverage Marketing Assessment Tool (PDF | 1.2 MB)

California Project LEAN.

This tool assesses food and beverage advertising in schools. The results of this assessment will enhance your understanding of what food messages children are being exposed to at school.


What is In-School Marketing Teaching Our Kids?

Voices for Healthy Kids.

Download this free toolkit for parents and the school community to advocate against the advertising of unhealthy foods in our schools.


Food Marketing in Schools: How Can You Help?

Centers for Disease Control and Prevention.

Includes ideas for parents on how they can support healthy food marketing in their schools and the questions to ask to get involved.


Food Marketing to Children in School: Reading, Writing, and a Candy Ad?

Center for Science in the Public Interest.

Two page overview provides the background on food marketing to children and makes the case for improving the messages provided in schools.


Strategies to Improve Marketing and Promotion of Foods and Beverages at School (October 2014) (PDF | 280 KB)

CDC. Robert Wood Johnson Foundation.

This research brief summarizes the range of policy actions taken by public school districts nationwide relative to food marketing, promotion, and messaging in schools. Use this brief to identify areas of opportunity for your school to implement policies and practices to promote foods and beverages that support healthful diets.


Food and Bevergae Marketing on California High School Campuses Survey (March 2006)

Public Health Insititute.

Report that identifies the types of food and beverage marketing and advertising that exist on school campuses.


Rudd Roots Parents

UConn Rudd Center for Food Policy and Obesity.

This Web site has easy-to-use tools and relevant research to help parent advocates craft a compelling and well-founded argument for change. Parents can learn about the various ways in which food and beverage marketing enters the school and what they can do about it.


Trends in School House Commercialism

NEPC. UC.

This Web site contains various reports on commercialism in schools, including information on the trends, impact of these commercializing activities, and assessments of their policy implications.


Food Marketing to Youth Presentation

UConn Rudd Center for Food Policy and Obesity.

Food marketing has a direct and powerful impact on young people's food preferences and eating behaviors and negatively influences their diet, weight, and health. This presentation provides an overview on food marketing to youth which includes the school environment.