Print Materials (including scripts for films) are evaluated on the following:
- Vocabulary used is familiar to target group. Minimizes use of technical terms and if used, are defined.
- Most words used are familiar to audience. Some unidentified technical terms are used.
- Excessive use of unfamiliar words or undefined technical terms.
- Main ideas are clear and flow smoothly.
- Main ideas are clear, but sequence of information may not flow smoothly in all sections.
- Main ideas are not clearly detectable and internal organization does not flow from one idea to the next.
- Writing approach is positive and personal. Active voice is used most of the time.
- Material is easy to read but does not personally involve the reader. Limited use of negative wording. Active voice is used most of the time.
- Highly emotional, threatening, negative, or other inappropriate writing approach used. Passive voice is used or active voice is used inconsistently.
- All of the illustrations contribute to the material and are on the same page as their textual references. Tables and graphs are as simple and easy to read as possible. All information needed in graphs and tables is provided in a form requiring no further explanation.
- Illustrations are related to the material in some way. Most tables and graphs are as simple and easy to read as possible. In most tables and graphs, information is provided in a form requiring no further explanation.
- Illustrations detract from the materials in some way, are unrelated to material or require further explanation.