Iowa Team Nutrition has partnered with the University of Iowa to develop a School Meal Parent Campaign. The campaign is based on social marketing principles to ensure the materials that have been developed are appealing to parents and encourage parents to get involved. Over 2,000 Iowa parents completed an on-line survey to collect their feedback on school meals. To view the final report visit here.
Campaign materials have been developed using the tagline: “It’s Not Just School Lunch. It’s Bigger Than That.” The posters can be utilized in any location that parents often visit. The main entrance to a school building, school office, or district office are some ideas. The flyers can be used at registration, back-to-school events, family night events, and parent teacher conferences.
The campaign includes monthly newsletters, nutrition education lessons, recipes, promotional materials, and information for parents. These resources can be found by visiting here..
Print out your copies of the campaign posters: